Market Overview
Market Research Future (MRFR) studied the global Feminine Hygiene Market 2020 through the review period till 2024. By 2024, the feminine hygiene market size is likely to touch USD 21.96 Bn at 7.2% CAGR. The rise in awareness about feminine hygiene solutions and increase in awareness about significance of menstrual hygiene among men and women can cause the feminine hygiene market to rise at high pace. The introduction of biodegradable and eco-friendly products can add to the market upsurge. Social stigma regarding feminine hygiene products and menstruation can cause the market to slow down. However, increase in female literacy and surge in awareness about menstrual health can counter challenge pose on the market.
Market Dynamics
The impact of SARS-COV-2 and environmental collapse on the feminine hygiene market is elaborated vividly in the report. The COVID 19 outbreak has significantly impacted the consumer goods sector. Economic crisis due to pandemic and other natural calamities have disrupted women hygiene facilities in unprecedented ways. Non-profit organization and influential people have contributed to women’s need in the time of crisis, however, to normalize the situation better strategies are required. Bill proposed for tax-free female hygiene products and introduction of sex-education in schools by governments across the globe are identified as initiatives that can contribute to the market health in the years to come.
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Market Segmentation
The segment study of the global feminine hygiene market is based on distribution channel, and product type. Segment-based insights on the feminine hygiene market are used for the in-depth understanding of the market dynamics to identify opportunities and challenges.
The product type-based segments of the feminine hygiene market are tampons, panty liners, feminine hygiene wash, sanitary napkins/pads, and menstrual cups. The sanitary napkins or pads segment can hold the largest market share by 2024. The increase in adoption of different sanitization solutions and easy accessibility of facilities that promote feminine hygiene can benefit the market. The expansion of the tampons segment can be attributed to the growing concern for maintaining safety standard. The increase in awareness about benefits of different types of feminine hygiene products among female athletes can earn high profit for the market.
The distribution channel-based, the feminine hygiene market are retail pharmacies, supermarket and department stores, and online retail stores among others. The supermarkets and department stores segment of the market can rise at high pace as a large population of women tend to purchase their sanitary items along with items required for household.
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Regional Study
In Asia Pacific, the feminine hygiene market is likely to rise at considerable pace. Escalation of disposable income and increase in awareness among people can benefit the market in the years to come. The surge in sales of feminine hygiene products can favor expansion of the regional market in the near future. The rise in awareness about different types of products and initiatives by governments of the region to promote safe sanitization facilities for women and the active participation of non-government organizations to promote safety of women can contribute to financial gain for the market in APAC.
In the Americas, the feminine hygiene market can thrive owing to factors, such as; penetration of tampons, internal cleansers, and panty liners among other innovations that offer greater comfort and convenience. The rise in number of working women and increase in demand by biodegradable products among women can contribute to the expansion of the feminine hygiene in the region.
In Europe, the feminine hygiene market can grow at considerable rate by 2024. The upsurge of EU feminine hygiene market can be attribute to the ease of purchasing products both online and from retail stores. Rapid urbanization and increase in spending on menstrual products are other causes that can favor the regional market.
In the Middle East and Africa, the feminine hygiene market expansion can be attributed to the increase in cognizance about different menstrual hygiene products available in the market.
Key Players
Natracare LLC, Procter and Gamble, Unicharm Corporation, Edgewell Personal Care, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Johnson & Johnson, Svenska Cellulosa Aktiebolaget SCA, Ontex International, and Kao Corporation are well-known companies in the worldwide feminine hygiene market that are listed by MRFR. Organization of different seminars by renowned private companies to promote awareness about wellness of women can cause these players gain global foothold. In addition, key players are entering into partnership with reputed advertising agencies to improve sales of their products can earn them global recognition.
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